How we work
Editorial Policy
How Wysero researches, writes, and reviews its content — and how we stay independent.
Last updated: January 12, 2026
Trust is the only thing that makes a publication worth reading. This page explains how we research, write, review, and maintain everything on Wysero — and how we keep our recommendations independent.
How we choose what to cover
We write about what home bakers actually want to make, and the places bakes tend to go wrong: dough that won't rise, cakes that sink, pastry that shrinks or turns tough. Ideas come from our own kitchen, reader questions, and the problems we see people hit again and again. We do not chase trends for traffic's sake.
How we research and write
Every recipe is written or edited by a named member of our team who has baked it. When we recommend a method, tin, or ingredient, we have used it in a home kitchen ourselves. We weigh in grams, give tin sizes and oven temperatures, and test a recipe until a home baker can rely on it — rather than recycling what other sites say. Claims that depend on facts are linked to their source.
Editing and review
Before publication, each piece is reviewed for accuracy, clarity, and usefulness. We ask a simple question of every draft: would this genuinely help a reader, or is it just filling space? If it is the latter, it does not run.
Our use of AI tools
Our articles are written and edited by people. We may use software for spell-checking, research, or suggesting outlines, but a human writer is responsible for the substance, accuracy, and final wording of everything we publish. We do not publish auto-generated content.
Independence and advertising
Wysero is funded by advertising and, occasionally, affiliate links. To protect your trust:
- We never accept payment to give a positive review or to feature a product in editorial content.
- Advertising is clearly distinguishable from articles.
- Affiliate relationships never change our verdict — see our disclaimer for the full disclosure.
Corrections
We get things wrong sometimes, and when we do, we fix them quickly and transparently. If you spot an error, email [email protected] or use our contact form. Substantive corrections are noted on the article.
Updates
Because ingredients and techniques evolve, we revisit popular recipes and refresh them. When a recipe is meaningfully updated, the publication date reflects the most recent revision.
Questions
If anything about how we work is unclear, we'd genuinely like to hear from you. Reach us any time at [email protected].